Btec National Diploma in Business Introduction to...

(a) Describe how marketing techniques are used to market products in two organisations [IE] A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. Marketing techniques are the tools used by a business’s marketing department. The marketing department will set out to research and identify the most appropriate techniques to use and develop on in order to make profits. These marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature. Market research helps the organisation to identify the most appropriate marketing mix. The mix should consist of the right†¦show more content†¦Apple is now a 35 year old company, and since its founding is has strategically chosen to limit consumer choice. This would of thought to be debated, because many Apple buyers don’t view Apple as being limited in possibility or product options. However, as soon as consumers start buying stuff from Apple, they find it difficult to move to products made by someone else, as they have evolved their use of technology around apple software and products. Relationship marketing is very different compared to transactional marketing. Essentially, transactional marketing focuses on getting the customer to buy a certain product and walk away, whilst relationship marketing sees the sale as the first step in the building of a relationship (which is what apple thrives to do). Tesco Tesco started life in 1919 when a man named Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr Cohen made a profit of  £1 from sales of  £4 on his first day. The Tesco brand first appeared five years later in 1924 when he bought a shipment of tea from a Mr T. E Stockwell. The initials and letters were combined to form Tes-co and in 1929 Mr Cohen opened the flagship Tesco store in Burnt Oak, North London. The brand continued its rise in the 1930s when Mr Cohen built a headquarters and warehouse in North London, and in 1932 Tesco became a private limited company. In 1947 Tesco StoresShow MoreRelatedMarketing Principles3151 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. 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